How to Make Money from Facebook

How to Make Money from Facebook : Do you know that you can make money online with facebook page, facebook groups, facebook ads and even your facebook profile. I have personally made substantial amount of money from facebook and I have decided to share the strategies with you for free? Sure, I will teach you here in this training. This is another secrete I will reveal to you in this training.

I know that you have been on Facebook for many months or years ago.

I know that you have many friends on Facebook and you may be still looking for more.

Making Money on Facebook.

While Facebook may not have the edge it once had as a social media darling, it still has an incredibly high number of monthly active users: more than 2.9 billion, compared to Instagram’s 1.3 billion, TikTok’s one billion, and Twitter’s 396 million.

In the past, Facebook users have tried everything from affiliate marketing to running ads through Messenger to selling items on Facebook Marketplace in order to make money. But making money on Facebook isn’t without its challenges: The average reach of an organic post hovers around 5% of a page’s fans—down from 7% in 2018—and those that pay-to-play via ads and sponsored content are seeing their reach dwindle over time.

The good news? Facebook is rolling out new and exciting ways to make money, largely aimed at entrepreneurs and creators with Facebook followings. Whether you’re looking to make some extra money on the side or find more customers for your existing business, here are six ways you can monetize your Facebook audience in 2022, plus the requirements you’ll need to adhere to in order to do it.

READ ALSO: Top 15 Work From Home Jobs and Where To Find Them

What’s Facebook?  

Facebook is currently the largest social media network in the world with over 1 billion users globally.  Facebook allows users to share your feelings, news videos,  and other updates in the form of statuses.  It also allow you to create a business pages,  groups and apps.

Although you think you are enjoying yourself, other smarter people are making serious money directly or indirectly from it. I mean it.

Personally, I make a lot of sales from Facebook.

The difference between you (not making money online with Facebook) and them (those who make money online with Facebook) is knowledge.

Even the Bible said that “My people perish because of lack of knowledge”. After a while you will look for money again to buy megabyte so that you will enter Facebook again – and do nothing.

So, it’s vital for you to learn how to use Facebook to your advantage. In fact learn how to make money online with it instead of simply using it as a chatting platform or a kidding toy.

Let me tell you, Facebook is more than a chat room, where you think you can only visit it to find new girl friend or boyfriend. No, you can actually make money from it.

I see Facebook as a super hub that lead people to supermarket. Some expert online marketers see Facebook as a super lead generation superhighway.

Sure, 95% of Facebook users visits to enjoy themselves. But the remaining 5% come to Facebook to make money from it. The owner of Facebook – Mark Zuckerberg is among the 5% along with other smart fellows. He’s making money from Facebook, and so you can. You can squeeze yourself into this 5% and reap the benefit of this amazing social media platform.

Benefits of this article and What you will learn from this lesson.

At the end of this lesson, you will

1. understand how Facebook works
2. learn the various ways people make money from Facebook
3. Learn how to Create and Grow Facebook page
4. Learn how to Make money from your Facebook Page, friends, Groups and Ads

So, open up your mind and learn something new today. As you enjoy using Facebook for leisure, learn how to make money with it too. That’s my point.

That’s why I brought this lesson to you.

Let’s start…

How Facebook Work?

Facebook is a free social media platform where you can interact, make new friends, update pictures, videos and even short articles in the form of statuses. Unwittingly, Facebook has grown to become a monster viral hub where everyone desire to use. I don’t know what they (Oyibo) put in it.

So many people uses Facebook everyday in such a way even if you are selling shit, there is every tendency that you may have a buyer. I mean it.

On Facebook, you can find people from all walks of like chilling out, chatting with friends and catching fun all the way.

But interestingly, these people have interest no matter what or who they are or what they are doing. So, smart marketers study Facebook user’s interest and use that as a marketing route.

Of course, you will still enjoy yourself but you may start seeing offers, banner and advertisements. These are served according to your interest in such a way that most people must not avoid to patronize.

Some smart marketers will study you and even know when you have eczema in your face and they will introduce eczema drugs for you right there on Facebook. This is what is happening.

So, on the other way round, I will not call Facebook a social media, but a marketing hub. That’s how Facebook work. So, it’s up to you to be smart enough. Learn how you can make money online with Facebook now or never.

READ ALSO: Top 15 Best Tech Jobs: How to Find Highest Paying Tech Jobs

How to Create a Facebook Page

A Facebook page is just like your profile homepage but this one focus on a particular product or service. This is where you publish short or long updates, product description, reviews, pictures and so on.

Facebook page is a very vital tool in today’s online marketing scene. This is where your potential buyers or fan converge to share their mind or discover your products or services.

Do you want to make money online with Facebook? If yes, consider creating a Facebook Page now. You will need it very soon. I will soon teach you how to grow your Facebook page to a multi million naira property for free.

Creating a Facebook page is as easy as breeze. Just few minutes you are done.

Before you start: check your Facebook Monetization Eligibility

There are a handful of ways to make money from your Facebook content, but first you must be eligible to do so. This means your Facebook page and the content you post on it must abide by the platform’s eligibility requirements, which are grouped into three categories:

1. Facebook Community Standards: these are the platform’s foundational rules, such as no graphic or unsafe content
2. Partner Monetization Policies: these rules are for your Facebook page as a whole, as well as the content you create, how you share your content, and how you receive and make online payments
3. Content Monetization Policies: these are content-level rules that apply for every piece of content you post, such as no violent or profane content

To check your eligibility, go to the Facebook section of your Creator Studio and click the Monetization tab. Select which pages you want to see your monetization eligibility for—you will also be served other monetization information about the page.

Once you’re eligible to monetize your Facebook content, it’s important to stay eligible if you want to make a consistent income. Regularly review the platform’s Community Standards, keep your domain clean with high-quality content, and ensure you have the rights to post your content. If for some reason your page becomes ineligible, Facebook will inform you via the Monetization tab in your Creator Studio, along with the reason you’re no longer eligible.

6 Ways on How to make money on Facebook.

1. Create videos with in-stream ads

Firstly on the list of How to Make Money from Facebook, we have In-stream ads. In-stream ads attract the attention of a captive audience and are ideal for creators and brands with a sizeable audience. When a user is part-way through watching a Facebook video, they are more likely to watch the entirety of an ad if it means they can continue on with the original content—unlike a standalone ad in their feed, which they’re more likely to skip.

In-stream ads in action:

Bottled water brand LIFEWTR wanted to increase brand awareness and generate a positive, creative sentiment around its product. So it implemented short in-stream ads that ran in the midpoint of feed videos as well as properties like Facebook Watch, showcasing its community art projects through powerful visual stories. The campaign resulted in a two times lift in brand awareness and a 1.9 times higher lift in ad recall.

Why it worked: LIFEWTR used in-stream ads to tell a story and keep the attention of an already-captive audience.

Get started: Think about what you want to achieve with your videos and what stories you can tell about your brand. If you want to advertise mid-roll, try adding in one- to two-second natural pauses when you create your videos where an in-stream ad could slot in.

As well as meeting Facebook’s eligibility criteria, videos must be over one minute in length and influencers need at least 10,000 page followers to run in-stream ads. These tips apply to brands that want to pay to run in-stream ads.

2. Add a paid subscription to your page

Secondly on the list of How to Make Money from Facebook, we have paid subscription. Generate consistent monthly revenue through fan subscriptions, which encourage your most loyal followers to pay a recurring sum to fund your page. This is a great way for brands and creators with large, active audiences to monetize their page and reward fans with exclusive content and discounts. The “stars” feature lets users buy a pack of stars to send tips to their favorite creators for additional revenue.

Fan subscriptions in action: 

The Vegan Baker has created a separate Facebook Group for supporters of the brand. Fans are charged $4.99 a month to access exclusive content and discounts. They are also able to send additional tips via Facebook’s stars feature for a piece of content they particularly enjoy.

Why it worked: The Vegan Baker can monetize its active audience while rewarding users with exclusive content. The stars feature allows the brand to see which types of content perform best and increase engagement with a tight-knit segment of its followers.

Get started: Fan subscriptions are only available on an invitation basis at the moment. Users can unlock fan subscriptions when they have 10,000 followers or more than 250 return viewers, and either 50,000 post engagements or 180,000 watch minutes.

Once you’ve received your invitation, you can choose what benefits you want subscribers to get, create a promotional video to launch your subscription service, and film a thank you video to welcome new subscribers.

3. Collaborate with brands

Thirdly on the list of How to Make Money from Facebook, we have Collaborate with brands. Create content with a relevant, complementary partner to increase your reach and diversify your content output. There are plenty of brands that want to work with influencers, creators, and other companies to reach new audiences and raise brand awareness, and this can be a great way to boost your follower count and generate engagement.

Brand collaboration in action: 

StyleNow Feed partnered with Jasper’s Boutique to bring followers of both brands fresh content. The paid partnership allowed the two companies to collaborate on relevant content that aligned with the needs of both their audiences, and users could click on each piece of content to learn more about each brand.

Why it worked: The two brands are well-aligned and have similar but not identical audiences, which meant they could unlock a new segment of followers by reaching users who already had a strong connection with the partner brand.

Get started: Before you can start tagging business partners in posts, you have to request access. Once you’ve done that, you can access collaboration opportunities and view insights inside the Brand Collabs Manager.

This type of monetization method is best for Pages with an active, loyal following who post content that most brands won’t consider risky.

4. Earn money directly from your fans

Fourthly on the list of How to Make Money from Facebook, we have Earn money directly from your fans. Facebook recently announced it will be placing more emphasis on organic video content made specifically for the platform to push back against users simply sharing TikTok posts. Creators and influencers will be able to unlock monetary rewards of up to $4,000 a month by completing a series of sequential “challenges,” such as generating a certain number of views on a Facebook Reel.

Organic content rewards in action: 

Paula Garcia has a large following and, by creating Reels especially for Facebook, can cash in on the number of views, likes, and comments she gets. Paula actually combines a number of the tactics used here to solidify her Facebook monetization strategy, like getting sponsors for her Reels and posting them organically on the platform.

Why it worked: Paula Garcia already has a large following, so it’s a no-brainer for her to tap into Facebook’s new challenges scheme that lets her cash in on the number of views she generates.

Get started: The challenges feature can only be accessed via invitation at the moment, and it seems that Facebook is targeting influencers with follower counts in the high hundred thousands or millions. Once the invite is accepted, the first challenge must be completed within 30 days or the feature will expire.

5. Run paid events online

Engage followers through a live event they can enjoy from the comfort of their own home. Facebook’s paid events feature lets you schedule, set up, and run events through your page, which is perfect for creators and businesses moving in-person events online.

Paid events in action: 

Jasper’s Market hosts and advertises a number of events through its Facebook Business page. Fans can view a list of events and purchase access directly from the brand’s page. Seeing how many people are interested or attending creates a buzz around the event, while regular reminders ensure attendees don’t miss a single moment.

Why it worked: Hosting online events helps Jasper’s Market reach new audiences who are interested in different kinds of events. It also generates engagement among followers who may not all be in the same location.

Get started: Enable paid online events on your page and click the Events tab to create a new event. Choose the “paid” option and fill in the required information about your event, the price, and a co-host, if you have one.

Your Facebook account and page must pass Facebook’s monetization eligibility criteria before you can start creating paid events.

6. Drive visitors to your online store

Direct shoppers from your Facebook page to your Shopify store through the platform’s social commerce features. This is a great way for brands who already have a small business on Facebook to capture consumers mid-scroll with shoppable ads and powerful calls to action (CTAs). You can turn well-performing shoppable posts into paid ads to drive more traffic and define a new target audience you’d like to reach.

Shoppable posts in action: 

Clothing brand QUEENSHOP wanted to boost sales among fans who had previously engaged with its content. It used Facebook’s Live Shopping feature to reach consumers who were online at that exact moment and direct them to the brand’s website through a product CTA in the bottom corner of the screen. The Live videos resulted in a 1.7 times higher return on ad spend and a 3.3% uplift in adds to carts.

Why it worked: QUEENSHOP was able to engage fans who were actively online and ready to make a purchase. It reduced the number of steps in the buying process by directing shoppers straight to the correct product page so they could make an instant purchase.

Get started: Add your product catalog to your Facebook page in the Catalog Manager and link to relevant products when you post an image or video. To link to a product during livestreams, click Feature under the product or link you want to show after you’ve started your video.

How to make money from Facebook FAQ

Conclusion: Diversify your earnings

Starting an ecommerce business, selling services, and creating digital products or merch all benefit from using Facebook’s massive audience as a sales tool. With the platform’s new suite of features made especially for entrepreneurs and brands, it’s easier than ever to engage new and existing audiences.

But don’t get tied to just one feature or just one platform. Diversify your offering so that if one platform dries up you have other streams of traffic and revenue. This is especially important today, when the organic reach of mammoth social media sites like Facebook are dropping by the day and consumers are becoming increasingly skeptical of paid advertising campaigns.

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